SINY Dermatology

Website
Website

www.sinyderm.com

Industry
Industry

Dermatology Practice

Goal
Goal

Lead Generation

About the Client

SINY Dermatology is a premier dermatology clinic serving New York City with multiple locations across Staten Island, Brooklyn, and Manhattan. They specialize in medical, cosmetic, and surgical dermatology, offering cutting-edge treatments for skin conditions, anti-aging, and skin cancer prevention. While they had a strong reputation and loyal patient base, their online presence wasn’t bringing in enough new patient inquiries.
How We Deliver

Client Problem & Our Solutions

Problem

Despite being a well-established dermatology clinic, SINY Dermatology faced several SEO challenges that limited their patient acquisition:
Strong competition from other dermatology clinics dominating local search results. Without a solid organic search strategy, they were heavily relying on paid ads to attract new patients, which was costly and inconsistent.

Solution

We executed a comprehensive SEO strategy tailored to SINY Dermatology’s local market, focusing on boosting their online authority and increasing appointment requests. Our approach included:

Google Business Profile Optimization

We fully optimized their GBP listings across multiple locations, added service-specific keywords, and improved local SEO signals.

Location-Based SEO Strategy

We optimized each clinic’s page with hyper-local keywords and structured data to rank higher in NYC borough searches.

Authority-Boosting Content

We created in-depth blog content on trending skin treatments, patient concerns, and seasonal dermatology needs to attract organic traffic.

Backlink & Local Citations Strategy

We secured high-authority backlinks from medical directories and local publications to improve domain authority.

Technical SEO & Website Enhancements

We fixed site speed issues, improved mobile-friendliness, and implemented structured data for enhanced search visibility.

Results

Within just 4 months, SINY Dermatology experienced a massive increase in patient inquiries and online visibility:
Increase in Appointment Request.
0 %
Rankings for Competitive Keywords
# 0
Growth in Calls from GMB Profile
0 %
Reduced Paid Ad Spend While Increasing Patient Volume – With higher organic visibility, SINY Dermatology was able to decrease ad spend while still attracting more new patients.

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