SINY Dermatology
Website
www.sinyderm.com
Industry
Dermatology Practice
Goal
Lead Generation
About the Client
SINY Dermatology is a premier dermatology clinic serving New York City with multiple locations across Staten Island, Brooklyn, and Manhattan. They specialize in medical, cosmetic, and surgical dermatology, offering cutting-edge treatments for skin conditions, anti-aging, and skin cancer prevention. While they had a strong reputation and loyal patient base, their online presence wasn’t bringing in enough new patient inquiries.
How We Deliver
Client Problem & Our Solutions
Problem
Despite being a well-established dermatology clinic, SINY Dermatology faced several SEO challenges that limited their patient acquisition:
- Low rankings for high-intent local search terms like “dermatologist in Staten Island” and “skin cancer specialist NYC.”
- A Google Business Profile (GBP) that wasn’t optimized for patient engagement, resulting in missed appointment opportunities.
- A lack of structured content and service pages optimized for SEO.
Strong competition from other dermatology clinics dominating local search results.
Without a solid organic search strategy, they were heavily relying on paid ads to attract new patients, which was costly and inconsistent.
Solution
We executed a comprehensive SEO strategy tailored to SINY Dermatology’s local market, focusing on boosting their online authority and increasing appointment requests. Our approach included:
Google Business Profile Optimization
We fully optimized their GBP listings across multiple locations, added service-specific keywords, and improved local SEO signals.
Location-Based SEO Strategy
We optimized each clinic’s page with hyper-local keywords and structured data to rank higher in NYC borough searches.
Authority-Boosting Content
We created in-depth blog content on trending skin treatments, patient concerns, and seasonal dermatology needs to attract organic traffic.
Backlink & Local Citations Strategy
We secured high-authority backlinks from medical directories and local publications to improve domain authority.
Technical SEO & Website Enhancements
We fixed site speed issues, improved mobile-friendliness, and implemented structured data for enhanced search visibility.
Results
Within just 4 months, SINY Dermatology experienced a massive increase in patient inquiries and online visibility:
Increase in Appointment Request.
0
%
Rankings for Competitive Keywords
#
0
Growth in Calls from GMB Profile
0
%
Reduced Paid Ad Spend While Increasing Patient Volume – With higher organic visibility, SINY Dermatology was able to decrease ad spend while still attracting more new patients.